KING GROUP ONE
Audiences
Social Advertising Simplified
Audiences is King Group One's paid social program for car dealerships. It runs Meta, TikTok and YouTube ads aimed at real in-market shoppers using first-party, identity-resolution (iDR) and Experian data.
Who it's for: Franchise dealers and dealer groups that want social ads that lead to sales and service appointments, not vanity metrics.
How it works:
1. Build audiences from CRM, website-visitor (iDR) and Experian in-market data.
2. Make channel-native creative: Meta brand-lift, TikTok in-feed and inventory ads, YouTube Shorts and in-stream ads.
3. Run retargeting and Automated Inventory Ads that pull live inventory.
4. Report every impression, click and conversion in real time and optimize continuously.
FAQ:
What platforms does Audiences run on? Meta (Facebook and Instagram), TikTok and YouTube.
Can Audiences promote my service department? Yes. Service Lane Growth campaigns use offers, convenience and seasonal messaging to book fixed-ops appointments.
What are Automated Inventory Ads? TikTok ad formats that pull your live inventory into creative and show up every 4 to 6 user videos.
Schedule a free strategy audit → /contact or call 201-909-5600
Meta
Brand-Lift Campaigns
High-level, fully custom branding pushes keep you top of mind even when the buyer is not yet ready. These campaigns drive clicks and create conversations. Think of it as an alternate media landscape to TV.
Service Lane Growth
Fixed-ops ads built around offers, convenience and seasonal messaging. These are designed to drive appointments, not just impressions.
Data-Powered Retargeting
Connect your CRM and website activity to Meta’s ecosystem, delivering high-value messages to users most likely to convert.
TikTok
Remarketing to High-Intent Shoppers
Re-engage visitors from your website and other platforms to keep your vehicles and your brand front and center.
Search-Responsive In-Feed Ads
Place your message in front of high-intent audiences based on trending and location-specific search behavior.
Automated Inventory Ads (AIA)
Dynamically pull your live inventory into creative formats that run every 4 to 6 user videos, ensuring consistent exposure and relevance.
YouTube
YouTube Shorts Ads
Appear directly in the Shorts feed with vertical video designed for mobile viewers. Engage the fastest-growing segment on YouTube with high-frequency, quick-hit creative.
Non-Skippable In-Stream Ads
Deliver your full message in 15 seconds or less with non-skippable ads that guarantee 100% view-through. Ideal for high-impact brand storytelling and product launches.
Skippable In-Stream Ads
Reach viewers before, during, or after videos with skippable ads that drive awareness and conversions. Only pay when they choose to watch, keeping your budget efficient and performance-focused.
Why “Audiences” Works
We don’t chase vanity metrics. We build content that matters:
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Audience Intelligence at Scale
Match real customers and in-market shoppers using behavioral, Experian, demographic and location data -
Creative Built for the Channel
YouTube is not Meta. Every video, image, and message is crafted to meet the expectations of each platform’s native environment -
Performance-First Reporting
Every impression, click, and conversion is tracked in real time. We optimize continuously to drive efficiency and deliver measurable business outcomes
