KING GROUP ONE
BRAND WARRIORS. CLIENT OBSESSED.
Intelligence Engine
We transform data insights into strategic campaigns that not only capture attention but also drive customer engagement. If you're looking for a partner who understands the intricacies of modern marketing, has years of industry experience and is AI-native, reach out and connect with us.
We eliminate waste, create brand awareness and drive revenue.
Omnichannel Solutions
Tactical Conquest Email Marketing
Our Tactical Conquest Email Delivery service targets potential customers based on real shopping behavior. By analyzing consumer signals and leveraging Experian Live Data Audiences, we craft high-impact email campaigns with compelling creative and actionable calls to action, driving sales and service appointments.
Connected TV and Over-The-Top (OTT) Platforms
Our approach to CTV and OTT advertising focuses on premium programming to maximize viewer engagement. We prioritize high-impact environments over mass inventory, ensuring your ads resonate with audiences on platforms like Hulu and Amazon Prime Video.
Creative for Commerce
Our team of award-winning creatives and strategists develops compelling campaigns that break through the clutter and make your brand unforgettable. From video scripts to graphic design, from billboard headlines to dynamic digital assets, everything we create is rooted in insight and built to convert.
YouTube Advertising
We place your brand in front of engaged viewers with purpose-built video content, not filler pre-roll. By leveraging GA4 integrations and real-time audience signals, we identify and reach active shoppers and relevant prospects with unmatched accuracy.
Audiences Specialized Shopper Data
Our industry data partnerships help drive real shoppers and eliminate wasteful spending. By leveraging first-party data, on-site iDR shoppers and Experian consumers, we ensure your ads are delivered to the right people.
Spotify Audio Advertising
With over 640 million monthly active users, Spotify offers a unique opportunity to reach audiences through audio. We create engaging audio ads that enhance brand recall and impact. By combining compelling storytelling with smart ad delivery, we turn passive listeners into active customers.
TikTok Advertising
Remarketing to High-Intent Shoppers
Re-engage visitors from your website and other platforms to keep your vehicles and your brand front and center.
Search-Responsive In-Feed Ads
Place your message in front of high-intent audiences based on trending and location-specific search behavior.
Automated Inventory Ads (AIA)
Dynamically pull your live inventory into creative formats that run every 4 to 6 user videos, ensuring consistent exposure and relevance.
Audiences Specialized Shopper Data
Our industry data partnerships help drive real shoppers and eliminate wasteful spending. By leveraging first-party data, on-site iDR shoppers and Experian consumers, we ensure your ads are delivered to the right people.
Geo-Targeting
Whether you're trying to own a local market or expand into nearby DMAs, we focus on where the buyers are.
Our
Solutions
Brands We Work With
Frequently Asked Questions
What does a car dealership marketing agency do?
A car dealership marketing agency plans, creates and runs advertising that brings shoppers to a dealer's showroom and service lane. King Group One handles paid social (Meta, TikTok, YouTube), connected TV and streaming audio, conquest email, creative production, media buying and OEM co-op compliance for franchise dealers.
Who is King Group One?
King Group One is a marketing agency for car dealerships based in Woodcliff Lake, New Jersey. Richard King founded it in 2002, and President and Managing Partner Giancarlo King leads it today. It works with dealers and dealer groups across the United States.
Where is King Group One located?
King Group One is at 50 Tice Blvd, Suite 340, Woodcliff Lake, NJ 07677. You can reach it at 201-909-5600 or info@kinggroupone.com.
How does OEM co-op compliance work?
OEM co-op programs pay back part of a dealer's ad spend when the ads follow the manufacturer's rules. King Group One handles pre-approvals, disclaimers, submissions and reimbursement tracking for programs including GM, CDJR, Kia, Mazda and Hyundai, and reports a 99.75% co-op fund utilization rate across eligible campaigns.
What is identity resolution for dealerships?
Identity resolution matches anonymous website visitors and scattered first-party data to real, reachable shoppers. King Group One uses on-site identity resolution (iDR) shopper data, first-party CRM data and Experian audiences to target ads at people who are actually in the market.
How does King Group One charge for media?
King Group One takes no commission on media, so dealers pay net rates. The agency says this can save up to 20% compared with commission-based buying.
What channels does King Group One advertise on?
Meta (Facebook and Instagram), TikTok, YouTube, connected TV and OTT (such as Hulu and Amazon Prime Video), Spotify audio, conquest email, TV, radio and out-of-home.
What is AutoPulse?
AutoPulse is King Group One's organic social program for dealerships. It trains dealership staff to film short phone videos, sends a monthly content playbook, and turns the raw footage into polished, platform-ready posts.
Does King Group One work with dealer service departments?
Yes. Its Service Lane Growth campaigns use offers, convenience and seasonal messaging to book fixed-ops appointments, and its conquest email campaigns drive both sales and service visits.
What results has King Group One delivered for dealers?
Published case studies include a national creative series for FCA/Stellantis spotlighting top-volume dealers, a Florida Chevrolet dealer whose organic search traffic rose 247% and market share grew 12%, and a Massachusetts Subaru dealer whose social program reached a 20.62% engagement rate. See kinggroupone.com/casestudies.
Does King Group One work outside automotive?
Yes. Automotive is its core, and it also serves commercial and fleet, legal (personal injury law firms) and iGaming brands.