BRAND STRATEGY
We specialize in expert Brand Strategy services to enhance your company's profile.
SOCIAL MARKETING
Social media marketing can be challenging in the automotive field. We're here to help. Using aesthetic-driven content and data, we're able to get your message out to the right consumers.
KG DATA-CENTRIC MAIL
King Group One's Datacentric mail program was built on, you guessed it, data. The inclusion of critical thinking provides consumers with a specialized mobile email experience. This provides the information necessary to figure out what vehicle they want. Learn more by contacting us.
KG CONNECTED TV
KG's Connected TV platform provides significant rate discounts to the client. We are able to avoid the footprints of cable systems, instead we target by demo, geography, brand and core vehicles.
CREATIVE
We provide full-range creative services. From scripts to concepts and production. This covers television, radio, digital assets, print and more.
CO-OP AND COMPLIANCE
Our fully staffed co-op and compliance department will put your mind at ease. Let our team ensure you're taken care with comprehensive co-op submissions, pre-approvals and a long-term budgeting plan.
PREFERRED PARTNERSHIPS
HULU
King Group One is a premium HULU partner. With access to top-flight ad inventory and buying strategies, beta programs, and more, clients get the very best that HULU has to offer.
GOOGLE + YOUTUBE
King Group One provides clients with a full range of access to Google's product line, including YouTube. Through advanced placement strategies and targeted in-market buyers, our clients reach are able to reach a premium audience.
SPOTIFY
Spotify's streaming services have opened up a new door for advertisers. Drilling down utilizing key zip code information, demographics and listenership habits, King Group One has built a targeted, tried-and-true approach to increasing ROI.
ORACLE
King Group One's agency partnership with Oracle/Polk has been a critical addition for clients in the automotive space. Generating "high-active," Hyper-targeted ads on Facebook and Instagram have created a true ROI for clients.
King Group One's partnership with Facebook Business has helped clients develop a new marketplace for their business. High-active ads across different Facebook-owned mediums has generated tangible ROI and broadcast event messaging out to an engaged audience.
MARKETSHAKE
MarketShake was created with a unique goal in mind: Provide customers with a seamless automotive shopping experience and connect them with a dealership through impressionable content.
DIGITAL MEDIA PLACEMENT
MarketShake’s video placement strategy gives dealers a turn-key solution to dynamic, multi-channel creative campaigns which start at the store level and are broadcast throughout a calendar month. These campaigns are bred from a mobile-first philosophy, delivering custom messaging to the two kinds of automotive segments, People buying today and people buying in the future.
MARKETSHAKE BY THE NUMBERS
MarketShake by the numbers *:
…50.81% of global Internet traffic was generated from a mobile device in Quarter 3 of 2020.
​
…92% of mobile video viewers share videos with others.
​
…64% of consumers make a purchase after watching branded social videos.
​
…100% of MarketShake’s growing client list knows it’s the most effective way to drive sales and build customer retention today.
ADAPTIVE CONTENT
MarketShake provides a brand with a direct path to achieving this by developing additive content tailor-made for each medium. From YouTube to display networks to comprehensive website integration, cord-cutter platforms and social channels, the opportunity is there. Using partner-approved data the MarketShake platform is unique in that it reaches the right consumers with the right message.