iDR: Customer Targeting Made Smarter

Our Identity Resolution technology transforms dealership marketing by turning raw data into actionable insights. First-party data is king.

 

With 30-40% of customers opting in through location services or marketing actions, we capture name, income level, click path, live mapping, vehicle interest, demographics and behavioral data.

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The result? Instant, automated communications through email, on-site lead conversion tools and data pushes.

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Lower CPCs, higher engagement, and better ROI across every media channel. It’s not just about collecting data—it’s about leveraging it with compelling creative and precise targeting to drive real business growth.